Case Study: OZNaturals stops counterfeiting and secures its global supply chain with Systech Brand Protection Suite

Beauty Brand OZNaturals Fights Counterfeiting and Diversion

OZNaturals, a global skincare brand selling in more than 80 countries, faced growing diversion and sophisticated counterfeiting that replicated UPCs, lot and sequence numbers and diluted the brand in key marketplaces. With only rudimentary, manual serialization to case and pallet level, OZNaturals needed a more robust solution and selected the Systech Brand Protection Suite™ from Systech to secure its packaging-based authentication without changing existing packs.

Systech implemented its non-additive e-Fingerprint® technology, converting existing QR/barcodes into unique digital identities that consumers and partners can verify with a smartphone app; an independent study found the chance of a counterfeit passing as genuine is less than one in 55 quadrillion. The Systech solution immediately improved product authentication and supply-chain visibility, helped identify diversion and counterfeit hotspots, and enabled consumer-driven authentication and loyalty programs to restore retailer confidence and protect OZNaturals’ brand.

OZNaturals

Mike Small

Chief Financial Officer