Case Study: Essence achieves end-to-end social analytics and faster, data-driven campaigns with Sysomos

Using Social Analytics Throughout The Agency Campaign Lifecycle

Essence, a global agency partner of Sysomos, faced the challenge of turning massive, raw social conversations into fast, actionable intelligence across every stage of the campaign lifecycle—from new-business pitches and audience planning to real-time event monitoring and post-campaign reporting. They needed granular insights (geo, sentiment, audience segments and influencer reach) that could be delivered quickly to inform strategy, creative and media decisions and to demonstrate ROI to clients.

Using Sysomos’ social analytics—unlimited searches, powerful filters, geo breakdowns, audience profiling, Tweet Life and real-time monitoring—Essence streamlined research, sharpened targeting and validated spend and influencer choices on the fly. The platform cut time to insight, improved messaging and media performance (including a Webby-winning film campaign), enabled live event optimization and stronger KPI reporting, helping Essence shift from reactive to proactive client work.

Essence

Andrew Panos

Social Media Researcher