Case Study: Spectrum Science achieves real-time, data-driven patient-journey insights with Sysomos

Spectrum Science and Using Social Data for Healthcare and Pharma Clients

Spectrum Science, a Healthcare Agency of the Year, translates scientific insight into stories by building its model around social data and analytics. Facing clients in regulated, data-driven industries, the agency needed real-time visibility across the patient journey—tracking conversations among patients, caregivers and HCPs, conducting influencer and competitor analyses, and acting quickly to capture time-sensitive opportunities.

To meet that need Spectrum Science relies on the Sysomos platform for social listening, influencer audits, mapping and engagement, and ongoing competitor landscape analysis. The result is faster, more efficient insights used from new-business pitches through campaign execution—allowing the agency to deliver data-driven strategies for global pharmaceutical clients, do more with existing budgets, and move toward predictive and AI-driven automated insights.

Spectrum Science

Robert Oquendo

Executive Vice President, Digital and Creative