Case Study: Pandora For Brands achieves data-driven audience targeting and measurable social KPIs with Sysomos

Pandora For Brands - Customer Case Study

Pandora, one of the world’s largest internet radio and music streaming platforms, reaches about 78 million people a month and observes more than a billion data points daily. Pandora for Brands needed to build awareness for its new B2B advertising offering, measure mentions and sentiment, and clearly differentiate itself from other “Pandora” entities while targeting over 1,300 audience segments.

To solve this, Pandora adopted the Sysomos social analytics platform to monitor conversations, track weekly KPIs, and analyze sentiment and audience interests. The platform enabled precise targeting, clearer brand differentiation, more effective engagement, and data-driven optimization of campaigns, improving measurement and shaping Pandora’s ongoing social strategy.

Pandora For Brands

Lauren Harper

Senior Manager B2B Content and Social Marketing