Case Study: Midwestern State University achieves a stronger student community and increased engagement with Sysomos Heartbeat

Midwestern State University is Building A Strong Student Community with Heartbeat

Midwestern State University, a 6,000‑student public university in Wichita Falls, Texas, needed more efficient ways to attract and retain students while maximizing limited resources. The social media team sought a tool to integrate social channels with marketing and recruitment efforts and to better respond to student concerns in real time.

By deploying Heartbeat by Sysomos for social listening and engagement, the university identified and engaged prospective students, monitored safety and service issues, corrected student data quickly, and targeted influential accounts to boost event promotion. The result was higher on‑campus event attendance, improved student satisfaction and database accuracy, and more efficient, impactful outreach.

Midwestern State University

Matt Steimel

Social Media Director