Case Study: MediaCom achieves data-driven campaign planning and measurable ROI with Sysomos

MediaCom Depends on Sysomos to Plan and Measure Advertising Campaigns for Its Clients

MediaCom, a global media agency, needed to back its content and advertising plans with concrete audience insights and to measure campaign impact across multiple channels so it could sell strategies to clients and prove ROI. The challenge was gaining a reliable, comprehensive view of how audiences felt about brands and issues in order to justify creative and media decisions.

By using Sysomos — with a constantly updated database of over 550 billion social posts and tools like Buzzgraph and Tweet Life — MediaCom analyzes conversations, identifies influencers, tracks discussion volume and sentiment, and measures how campaigns perform over time. The result is stronger, data-driven client pitches, faster identification of messaging or reputational problems, and clearer measurement of campaign response and impact.

MediaCom

Alejandro De Luna

Social Strategy Manager