Case Study: Mas Fusion achieves actionable customer insights with Sysomos social analytics

Mas Fusion and Offering Sysomos to the Mexican Market

Mas Fusion, a Mexico-based digital agency led by co-founder and CEO David Alfaro, partnered with Sysomos after its in-house social analytics platform hit a scalability limit of about 60 clients. Mas Fusion’s clients struggled to turn vast social data into actionable insights — they needed to measure brand performance versus competitors, identify key moments across the customer journey, and move toward predictive analytics and automation like chatbots.

By reselling Sysomos’ scalable social marketing platform, Mas Fusion gained enterprise-grade analytics and local market expertise to serve its clients more effectively. The solution delivered measurable insights (share of voice, behavioral moments before and after brand mentions) that support product development and customer support, creating a long-standing partnership and enabling Mas Fusion to grow its client base and pursue advanced capabilities such as predictive analytics and AI-driven automation.

Mas Fusion

David Alfaro

Chief Executive Officer, Co-Founder