Case Study: DDB Latina Group achieves real-time social analytics with Sysomos

How to Move at the Speed of Culture The Power of Real-Time Analytics

DDB Latina, an award‑winning global advertising agency, needed a way to connect with the new, highly connected consumer by monitoring conversations and sentiment across multiple social platforms in real time. To stay “at the speed of culture,” the agency required deeper insight than mention counts—a clearer understanding of how people live, relate and react so campaigns could resonate with target audiences.

By adopting the Sysomos platform, DDB Latina gained real‑time listening, research and analytics to manage brand presence and uncover contextual insights about audience behavior. Those insights now inform strategic planning and creative work, enabling faster, more relevant engagement and measurable improvements in campaign effectiveness.

DDB Latina Group

Juan Isaza

Strategic Planning and Social Media Vice President