Case Study: W2O Group achieves audience architecture and actionable social insights with Sysomos

How Social Data Supports Audience Architecture

W2O Group, a data-driven communications and marketing agency that works with brands such as Red Bull, VISA and Hershey’s, faced the challenge of cutting through social media noise and proving which engagements were meaningful. Clients increasingly demand audience architecture—clear insight into who their audiences are, where they are and what they care about—so W2O needed to move from after-the-fact measurement to pre-targeted alignment.

By partnering with Sysomos and leveraging social data, technology and algorithms, W2O can map audience geolocation and behaviors to inform campaign strategy. The approach enables more precise targeting, optimized media spend, discovery of new reachable audiences, and demonstrable impact—helping brands grow their audiences and continually evolve their messaging.

W2O Group

Bob Pearson

President, Chief Innovation Officer