Case Study: Applebee's cuts Facebook response time 15% and boosts local employee-driven content with Sysomos Expion

How Local Employees Use Mobile Apps to Stay Connected to Fans

Sysomos Expion worked with the Rose Group (a 58-location Applebee’s franchisee) to solve a common retail problem: enabling local employees to engage with fans on their store social pages without pulling staff away from guests. Managers and bartenders needed a way to capture and post timely content and respond to customer issues, but faced time constraints during service, restrictions on using store computers or cameras with POS systems, and company policies limiting personal social account use at work.

Expion’s linked mobile and web apps let staff capture photos on their phones, submit captions for marketing approval, and sync comments and posts in real time across levels. The platform tracks employee-generated content and lets the brand share top photos company-wide — boosting local “flavor” while improving responsiveness; the Rose Group saw average Facebook response times improve by 15%.

Applebee's

Jeffrey Browne

Applebee’s