Case Study: 360i (Digital Agency) achieves 90% faster content approvals and streamlined social analytics with Sysomos (Social Media Intelligence Platform)

How 360i Optimizes Community Management and Social Analytics Reporting for Global Brands

360i, a global digital marketing agency, struggled with slow, error-prone content approvals and costly, manual social analytics. Reliance on email chains and spreadsheets led to lost or inaccurate approvals, while interns manually capturing day‑to‑day metrics made scalable benchmarking and reporting impractical, diverting the agency from strategic work.

360i selected Sysomos to centralize content planning, approvals and social data; after onboarding, teams used the platform to stage content, maintain audit trails and benchmark against competitors. The partnership cut approval timelines by as much as 90%—reducing time spent on logistics to about 10% of previous levels—and freed analysts to produce richer month‑over‑month reports and strategic recommendations, while informing new efficiency and reporting features in the platform.

360i

Matt Wurst

Director, Social Marketing