Case Study: Nestlé Purina Canada achieves higher engagement and a top-five Facebook ranking with Sysomos Heartbeat

Heartbeat Helps Nestlé Purina Build an Engaged Community with Cattitude

Nestlé Purina Canada needed a better way to build an engaged community of Canadian pet owners and to monitor its integrated Feed the Cattitude campaign without the noise of pan‑North American data. The marketing team’s challenge was to target and listen to Canadian conversations, maintain positive sentiment, and turn insights into timely, relevant content.

They implemented Heartbeat (powered by Sysomos) for Canada‑specific social listening, sentiment analysis, trend spotting, and issue routing, then used those insights to shape editorial content and paid search. The campaign saw measurable gains—Feed the Cattitude ranked among the top five most‑engaged Facebook pages, engagement rose versus global Nestlé pages, paid search performance improved, and Heartbeat’s use expanded across Purina brands.

Nestle Purina

Gabriel Mederos

Manager of Public Relations and Corporate Affairs