Case Study: Nestlé Purina Canada achieves top-five Facebook engagement and stronger social listening with Sysomos Heartbeat

Heartbeat Helps Nestlé Purina Build an Engaged Community with Cattitude

Nestlé Purina Canada needed a better way to promote its brands and build an engaged online community, especially for its Feed the Cattitude campaign. The team’s main challenge was listening to and targeting Canadian pet owners—existing tools lumped Canada into broader North American data—so they required reliable, region-specific social media intelligence.

They implemented Heartbeat (powered by Sysomos) to monitor conversations, track sentiment, identify trending topics, and route customer issues to the right teams, then used those insights to shape editorial content and align paid search. As a result engagement rose (Feed the Cattitude ranked among the top five most-engaged Facebook pages per SocialBakers), paid search performance improved, and other Purina brands adopted the listening-driven approach.

Purina

Gabriel Mederos

Nestlé Purina Canada’s Manager