Case Study: Google achieves global social insights and automated analytics with Sysomos

Google Uses Sysomos to Understand the Global Footprint for The Cloud Developer Programs

Google Cloud Platform needed a way to track social conversations about its developer programs across many countries and languages. Native social analytics couldn’t show the full global footprint, measure sentiment effectively, or automate data in a way that allowed comparison of campaign volume and demographic reach.

Sysomos delivered reach, engagement and sentiment metrics plus a raw API feed that integrates with Google’s internal dashboards, automating data pulls and saving time. The solution gave the team a clear view of larger conversations and campaign performance, and created a foundation for deeper analysis tying social data to product objectives.

Google

Katie Miller

Program Manager, The Cloud Developer Relations Team