Case Study: Applebee's achieves 15% faster Facebook response times and richer local content with Sysomos Expion

How Applebee's Brings The "Neighborhood" To Life With Social Media

Applebee’s franchisees worked with Expion to give local employees a way to engage fans on store-level social pages without leaving the floor. The main hurdles were time (staff must prioritize in-store guests), limited content creation options (camera/USB and POS security rules prevent easy uploading, and off‑clock work isn’t acceptable), and restrictions on using personal social accounts at work.

Expion’s linked mobile and web apps let employees capture, caption and submit photos for approval, with real-time syncing across locations and management. The result: Rose Group cut Facebook response time by about 15%, local “flavor” appears in more posts, employee-generated content is tracked for performance, and top photos can be shared company‑wide to boost local engagement.

Applebee's

Jill McFarland

Social Brand Manager, Applebees