Case Study: Cumberland Farms achieves mobile payment leadership with Syrinx SmartPay

Cumberland Farms launches SmartPay with Syrinx, generating over $100M in 12 months

Cumberland Farms, a major convenience store and gas station operator, sought a competitive advantage through a mobile payment solution as part of its rebranding efforts. The company needed a comprehensive system that integrated with its fuel infrastructure and loyalty program. They partnered with the vendor Syrinx to develop this innovative solution.

Syrinx implemented the SmartPay mobile application, a fully-integrated system allowing customers to find gas stations and pay at the pump. The solution resulted in an industry-leading product that generated over $100 million in incremental revenue within its first 12 months. The Syrinx-built application also served hundreds of thousands of customers and saved them almost $14 million through its integrated loyalty program.

Cumberland Farms