Case Study: Mancini’s Sleepworld increases store visits by 50% with Synup

Mancini’s Sleepworld boosts store visits 50% with Synup

Mancini’s Sleepworld needed to raise its brand awareness and become a more prominent resource for customers in the highly competitive mattress market. To address this challenge, they partnered with Synup to inject more brand identity into their online presence using a product like Synup Campaigns.

Synup implemented a localized "rotate and replace" campaign timed around Daylight Savings Time. This solution successfully connected with customers searching for related topics. The results were significant, including a 50% increase in store visits and profile views, a roughly 30% increase in phone calls and website clicks, and a projected annual revenue increase of $2-4 million for Mancini’s Sleepworld.

Mancini’s Sleepworld