Case Study: Jiffy Lube boosts location reviews and local engagement with Synup

Jiffy Lube boosts location reviews 116% with Synup

Jiffy Lube, a major franchise with over 2,000 independently owned locations, faced an ongoing challenge in managing its brand reputation and information accuracy across its vast network as it continued to grow. To address this, they partnered with vendor Synup and its Intent Marketing Cloud service.

Synup's solution provided Jiffy Lube with a top-down view of its brand and detailed location analytics, enabling them to optimize performance and manage customer engagements. The implementation by Synup led to significant results, including a 116% increase in location reviews, a 25% increase in website visits, a 24% increase in direction requests, and an 18% increase in phone calls, all contributing to a direct revenue impact of 5-6%.

Jiffy Lube