Case Study: Goodwill Industries boosts online visibility with Synup

How Goodwill Industries Uses Synup To Improve Their Business

Goodwill Industries of Southern Arizona, which operates 40 thrift stores and donation centers across Southern Arizona, needed a better way to help customers find its locations online. With shoppers and donors relying on Google, Bing, Yelp, and similar platforms, the nonprofit struggled with store visibility and accurate location information.

Synup helped Goodwill by listing and/or claiming all 40 locations across more than 48 websites within 72 hours, while giving the team a dashboard to manage hours, addresses, and offers centrally. As a result, Goodwill saw a 114.91% increase in online visibility, a 115% increase in Google search views, and a 193.36% surge in Facebook listing views.

Goodwill Industries