Case Study: Goodwill Industries boosts donations and online visibility with Synup

Goodwill Industries increases donation volume 45% with Synup

Goodwill Industries faced a challenge where donors struggled to find their local thrift stores and donation centers online, hurting their crucial donation volume. Their listings across search engines and directories like Google, Bing, and Yellow Pages were inaccurate or unclaimed. To address this, they partnered with vendor Synup and used its local listings management service.

Using the Synup platform, Goodwill quickly updated and claimed all 40 of their Southern Arizona locations across over 48 websites. The dashboard provided centralized management and analytics. This solution led to a 45% increase in donation volume, a 36% growth in Google traffic, and a 223% surge in reviews, significantly improving their online discoverability and donor engagement.

Goodwill Industries