Case Study: Thryv achieves 24/7 directory assistance coverage with Synthflow Voice AI

Thryv answers 100% of calls with Synthflow

Thryv, a company that powers marketing and customer operations for small businesses, faced the challenge of modernizing its customer interactions with AI. Their specific problem was a directory assistance service in New Zealand that depended on human agents who only operated during business hours, leaving after-hours callers unserved. Thryv partnered with Synthflow to implement a Voice AI solution that could answer calls 24/7 without risk.

Synthflow provided a Voice AI agent for this deterministic use case, enabling Thryv to deploy a production system in about one month. The solution reliably retrieved information via API integrations and could escalate complex calls to human agents. The results were significant: Synthflow's AI now handles over 20,000 calls per month, achieving a 100% call answer rate and capturing an additional 4.4% of calls that previously went unanswered, converting lost demand into revenue.

Thryv