Case Study: Smartcat cuts demo booking costs by 70% with Synthflow Voice AI

Tech Company Cuts Demo Booking Costs -70% with Voice AI

Smartcat, a leading AI translation platform, faced the challenge of increasing the number of booked product demos while improving cost efficiency. Their traditional method of using human callers for early-stage lead qualification had plateaued in performance, limiting their outreach. To address this, they partnered with vendor Synthflow.

Synthflow implemented its Voice AI Agents to automate the early stages of lead qualification. The solution initiated calls at a higher frequency and maintained consistent follow-ups. This resulted in a 70% reduction in booking costs, a 24% increase in answered calls, a 15% lead reactivation rate, and 15 additional closed sales for Smartcat.

Smartcat

Daniel Lefanov

Implementation Manager