Case Study: Leading European Retail Bank achieves months-to-hours customer record access and zero compliance risk with Synthesized

Slash Record Access Times from Months to Hours

Leading European Retail Bank needed to predict customer behavior and identify high-propensity purchasers but was hindered by millions of records containing sensitive PII and a months-long compliance process. The bank engaged Synthesized, using the Synthesized data platform (an AI-powered DataOps solution), to reduce record access time, enable collaboration, and safely generate high-quality test data for external sharing.

Synthesized implemented a privacy-by-design synthetic data solution on datasets of more than 4 million rows and 500 columns, eliminating original data points and disabling risky linkages. The result: record access times fell from months to hours, compliance risk dropped to zero, teams saved hundreds of hours, models trained on Synthesized data performed as well as or better than those on original data, and the bank gained faster approvals, wider collaboration, and an always-on project dashboard.