Case Study: Leading Credit Card Company achieves improved brand health and campaign performance with Synthesio

Using Synthesio to Monitor Financial Services Brand Health

A major credit card company faced difficulty accurately gauging brand health across multiple product lines, corporate partnerships, global campaigns and sponsorships. With so many touchpoints and markets, the company needed a reliable way to benchmark sentiment, map the brand’s trajectory and uncover opportunities for growth and risk mitigation.

They integrated Synthesio into their proprietary brand measurement framework, using Synthesio’s Social Reputation Score (SRS) to benchmark performance against competitors, measure sentiment for each partner and card, and apply real‑time social listening to sponsorships and campaigns. The result was quantified insights at every customer touchpoint, faster crisis detection, stronger campaign content and optimized partnership allocation — driving improved brand performance and higher transaction rates.