Case Study: Syngenta uncovers golfer motivations with Synthesio social intelligence

Syngenta uncovers 93 golf conversation topics with Synthesio

Syngenta, a leading supplier of turf care solutions for golf courses, sought to better understand golfers' motivations in order to help the industry grow its customer base. To gain these insights, Syngenta partnered with Synthesio and its team of social intelligence experts to analyze millions of social media conversations.

Using Synthesio's AI-enabled consumer intelligence platform, the team analyzed over 16 million social mentions to uncover key topics and identify two distinct golfer personas, "Insiders" and "Outsiders." This analysis provided Syngenta with actionable insights into the needs of each group, enabling them to identify specific opportunities for the golf industry to attract new players without alienating its core base.

Syngenta