Case Study: Puratos achieves future-proof bakery innovation with Synthesio

Puratos reaches 1,500 professionals with Synthesio’s AI trend intelligence

Puratos, a global leader in bakery, patisserie, and chocolate, faced the challenge of translating rapid cultural shifts and evolving consumer expectations into actionable innovation for its B2B clients. To navigate these changes with precision and anticipate future trends, they partnered with Synthesio to leverage its AI-powered consumer intelligence.

Synthesio implemented its AI-powered trend intelligence to build an always-on insights engine for Puratos's Taste Tomorrow platform. This solution, which includes Signals GenAI and strategic forecasting tools, enabled Puratos to spot emerging trends early, fuel purposeful innovation, and co-create future-ready portfolios with clients. The program's impact was demonstrated by hosting over 6 international conferences reaching 1,500 professionals and earning recognition from more than 700 global publications, embedding trend foresight into the core of Puratos's business strategy.

Puratos