Case Study: Paprika achieves smarter content strategy and increased client engagement with Synthesio Profiler

Paprika Uses Synthesio Profiler to Help Clients Improve Their Content Strategy

Paprika is a creative agency that helps brands deliver impactful campaigns and meet KPI targets by building a clear, detailed understanding of their customers. Their challenge was to provide a full picture of target audiences and refine cross-channel strategies so clients could create more personalized, effective content—illustrated by projects for kitchen appliance brand Lagrange and ski resort Les Arcs.

To solve this, Paprika used the Synthesio Profiler to analyze anonymous visitor and fan data across 10,000 attributes, build look‑alike personas, and surface interests, affinities and media preferences. Those insights drove concrete changes—Lagrange softened its premium positioning and redesigned packaging to better match customer tastes, boosting sales, while Les Arcs reshaped messaging and visuals to increase engagement and social following—helping clients make smarter content decisions, optimize media spend and grow revenue.

Paprika

Julie Debonne

Head of Web Marketing