Case Study: Paprika achieves double Black Friday revenue for luxury client Deep Nature with Synthesio Profiler

Paprika Uses Audience Insights to Double Black Friday Sales for Luxury Client

Paprika partnered with Deep Nature, a luxury spa & wellness brand, to maximize ROI on their Black Friday Facebook campaign while using the same ad budget as the prior year. Deep Nature needed to identify which audiences to target and what content would resonate to drive more effective, data-backed campaign planning.

Paprika used Synthesio’s Profiler to analyze anonymous past purchasers, build look-alike personas from thousands of interests and affinities, and recommend targeted audience segments and creative themes. The tailored approach doubled Deep Nature’s Black Friday revenue versus the previous year with the same advertising spend, delivering a more efficient, high-performing campaign.

Paprika

Julie Debonne

Head of Web Marketing