Case Study: Major Global Cosmetics Company boosts social reputation and campaign performance with Synthesio

How to Measure Social Reputation for The Cosmetics Industry

A major global cosmetics brand engaged Synthesio’s Social Intelligence platform to measure and benchmark its social reputation, profile audiences, evaluate ambassadors, monitor international campaign performance and manage crises. The company had very little social data and lacked visibility into who was talking about their products, how campaigns affected reach and sentiment, and whether ambassadors and messaging were resonating across markets.

Synthesio delivered custom dashboards, KPIs, audience profiling, ambassador benchmarking, campaign scorecards and real‑time crisis alerts. The work identified high‑impact influencers, clarified and improved messaging, enabled real‑time campaign optimization that boosted engagement, increased positive sentiment and share of reach for top ambassadors, and contained a product‑safety scare before it affected business performance.