Case Study: Global Snack-Making CPG Company achieves record consumer growth through audience insights with Synthesio

How Synthesio's Social Listening Platform Helped a Global CPG Brand Truly Understand their Consumers

A global snack CPG brand with multiple products and flavors needed a clearer, data-driven understanding of its customers. The company struggled to sift through massive amounts of global social data to surface quality audience insights that could guide product, outreach and campaign decisions.

They deployed Synthesio’s Social Intelligence platform and used Audience Insights widgets—Demographics, Insight Tree, Influencers and Top Retweets/URLs—to identify true audience makeup (discovering 25–30 year‑olds, not 18–21, and an unexpected interest in video games), track trending conversations, find key influencers and see what content was being shared. Those insights enabled tailored marketing, messaging and content, and the brand reported record new consumer growth within a year, which it attributed to the data-driven changes.