Case Study: Smarty Social Media handles 48% more service issues and achieves 336% faster Twitter response with Synthesio

How Smarty Social Media uses Spredfast + Synthesio for Broader insights and Smarter Campaigns

Smarty Social Media, an agency managing social for high-stakes clients—including an FDA-regulated product—needed comprehensive, reliable monitoring to detect adverse reactions, ensure regulatory compliance, and capture conversations beyond simple mentions and hashtags. They sought a single platform to consolidate listening, sentiment, and reporting so they could monitor all relevant conversations and alert their client as required.

By integrating Spredfast + Synthesio, Smarty combined cross‑web listening, sentiment analysis, campaign management, competitor tracking, and FDA-filtered streams into one workflow with consolidated reporting. The result: faster, more efficient issue handling (+48% year‑over‑year consumer service issues handled), 336% faster Twitter response time, and 15% more followers across channels, enabling quicker alerts and smarter campaigns.

Smarty Social Media

Jamie Dadant

Social Listening and Community Outreach Manager