Case Study: Pernod Ricard achieves a targeted, optimized Belgian wine launch with Synthesio's Profiler

How Pernod Ricard Used Profiler in Their Wine Marketing Strategy

Pernod Ricard, the global spirits company behind brands like Malibu and Jameson, needed to identify the right Belgian audience before launching a New Zealand wine. Expecting equal interest across Walloon and Flemish regions, the team sought real‑time audience insights to inform where and how to allocate promotional budgets.

Using Synthesio’s Profiler to analyze Belgian consumers interested in New Zealand wine, they discovered a strong over‑representation of Flemish shoppers. Armed with that data, Pernod Ricard shifted its media spend to target the Flemish market exclusively and pinpointed stores for tastings, resulting in a more efficient, better‑targeted launch and improved campaign outcomes.

Pernod Ricard

Nicolas Van Dijk

Senior Brand Manager