Case Study: Imagination achieves deeper engagement measurement and client insights with Synthesio

How Creative Agency Imagination Uses The Synthesio Platform To Measure Engagement And Provide Insights To Clients

Imagination is a creative agency that blends business, strategy, technology and production to design measurable brand experiences. Their challenge was proving the value of social listening when many clients use separate social agencies—showing that true engagement goes beyond hashtag counts and requires deeper measures like sentiment, share of voice and interactions.

Partnering with Synthesio, Imagination built the Connected Experiences Index — a ranking of 30 award-winning events measured by social mentions and sentiment over a seven-day window, plus “supercharge” scores comparing event activity to brand baselines. The Index drove thousands of downloads and inbound client demand for richer social listening, demonstrated the ROI of emotionally engaging experiences, and positioned Imagination as a thought leader in social data-driven experiential marketing.

Imagination