Case Study: Leading Global Interactive Video Game Company achieves real-time social insights and improved product, campaign and brand health with Synthesio

Global Video Game Company Scores with Social Listening

A leading global interactive video game company faced a lack of clear insight into how players felt about its products, characters and events: conversations and complaints were scattered across forums and social channels, and the brand needed a robust, real‑time way to measure share of voice, sentiment, and product feedback to inform customer experience and development.

The company implemented Synthesio’s Social Listening platform across four use cases—market research, campaign management, brand health and influencer marketing—using demographic/geographic social data, real‑time bug and sentiment monitoring, Share of Voice tracking, and SynthesioRank to find key influencers. As a result they gained unbiased global feedback, fixed issues faster, improved target communication and product decisions, measured marketing reach, and cultivated influencer relationships that drove positive mentions.