Case Study: DDC Public Affairs achieves ownership of the online conversation with Synthesio's Social Intelligence

DDC Is Owning the Conversation Through Social Intelligence

DDC Public Affairs, a 23‑year‑old public affairs firm, needed to "own the conversation" online by knowing whether conversations existed, who was influencing them, and the sentiment and impact of those discussions. Traditional social listening tracked basic KPIs and crisis signals but lacked the depth and real‑time intelligence required to elevate client campaigns.

DDC partnered with Synthesio to deploy a Social Media Intelligence Suite—custom queries, global dashboards, broad data capture (social, national and local news, radio), sentiment and influencer analysis, and timely client reports. That integration gave DDC exhaustive, real‑time social intelligence to shape online results, inform engagement and rapid‑response strategies, and deliver more actionable recommendations for client campaigns.

DDC Public Affairs