Case Study: a multinational insurance firm boosts consumer intelligence with Synthesio

a multinational insurance firm uncovers 40+ insurance topics with Synthesio

A multinational insurance firm was undergoing a digital transformation and needed a better way to listen to and understand its consumers on digital channels. The company sought to spot emerging trends in the APAC region and turned to Synthesio for its AI-enabled consumer intelligence (AICI) solution, supported by analytics expertise.

Synthesio implemented a proof-of-concept that used its Topic Modeling feature to analyze online conversations, uncovering over 40 insurance-related topics and identifying a growing trend of consumers seeking to buy insurance directly. The pilot provided the client with a fresh look at the power of social data, delivering actionable insights that opened the doors for a larger program. Synthesio's analysis impressed the client, who stated the report truly demonstrated the power of its social analytics.