Case Study: Xponential Fitness scales training production faster with Synthesia

Xponential Fitness produces 96 training videos 5x faster with Synthesia

Xponential Fitness, a global curator of boutique fitness brands, faced a challenge in producing high-quality, up-to-date training content for its franchise network. Their previous methods, ranging from inconsistent iPhone footage to expensive studio shoots, were slow, costly, and difficult to update, causing training to lag behind the business. They turned to Synthesia's AI video platform to solve this problem.

By implementing Synthesia, Xponential Fitness adopted a script-first production model using custom AI avatars. This allowed their small L&D team to create videos rapidly, producing one to two videos per day instead of one per week. The results were significant: they created 96 training videos for their YogaSix brand with a 95% first-pass brand approval rate, and revisions that previously took days were completed in just one day. This solution enabled Synthesia to help Xponential support over 3,000 studios globally with a scalable and efficient training program.

Xponential Fitness