Case Study: Walsall Council improves resident communication with Synthesia AI videos

Walsall Council speeds video production 3.5x with Synthesia

Walsall Council, a local government authority in the UK, faced challenges in making its over 400 services accessible to its highly diverse population. Traditional communication methods like leaflets and outsourced videos were too slow, costly, and inaccessible for residents with limited English proficiency or low literacy. To overcome these hurdles, the council turned to Synthesia's AI video platform.

By implementing Synthesia, Walsall Council gained the ability to rapidly create engaging videos that are automatically translated into 52 languages. The solution's built-in moderation and compliance tools were essential for the government organization. The results were significant, with video production becoming 3.5 times faster, reducing creation time from a week to just two days. This allowed Synthesia to empower the council to better serve its entire community and shift its culture towards video-led communication.

Walsall Council