Case Study: Spicerhaart achieves hyperlocal video at scale with Synthesia

Spicerhaart produces hundreds of local videos a month with Synthesia

Spicerhaart, the UK's largest independent estate agency group, faced the challenge of producing hundreds of hyperlocal monthly video updates for its 250 branches. Manually creating this volume of content with actors and studios to establish local trust was prohibitively time-consuming and costly. To solve this, they turned to vendor Synthesia and its AI video platform.

Using Synthesia's API and Studio Avatars, Spicerhaart automated its video production. The system generates localized videos by pulling in real-time market data, featuring brand-specific avatars that correctly pronounce even difficult local place names. This solution allowed them to produce hundreds of videos monthly in minutes instead of days, contributing directly to their goal of increasing booked valuations by building brand awareness and trust.

Spicerhaart