Case Study: RHI Magnesita achieves 40% faster AI video creation with Synthesia

RHI Magnesita creates AI video 40% faster with Synthesia

RHI Magnesita, a global industrial solutions leader, faced significant challenges in training its 20,000-person workforce. The company relied on time-consuming, text-heavy materials like PowerPoint and PDFs that were difficult to update and localize into six languages, leading to poor employee engagement. To address this, they turned to Synthesia's AI video platform to create scalable and impactful training content.

Using Synthesia, RHI Magnesita rapidly produced high-quality, localized videos featuring AI avatars and professional screen recordings. This solution reduced video creation time by 40%, cut costs by 72%, and increased traffic to their learning platform by 384%. The vendor enabled them to train over 1,100 employees across five regions with highly engaging content, achieving three times greater viewership and high satisfaction scores.

RHI Magnesita