Case Study: Novelis cuts training localization costs by almost $1M with Synthesia

Novelis cuts training localization costs by 85% with Synthesia

Novelis, Inc., a global aluminum manufacturer, faced significant challenges in producing and localizing training videos for its international workforce. Their process, which relied on external vendors, was slow, expensive, and resulted in content that was only available in English. Partnering with Synthesia's AI video platform, Novelis sought to bring this process in-house to gain control, reduce costs, and make training accessible across its global facilities.

By implementing Synthesia, Novelis empowered its team to create and update AI-powered training videos internally. This solution enabled rapid localization into multiple languages and scalable deployment through a digital learning academy. The results were substantial, including an 85% reduction in localization costs, an 83% faster production time, and the creation of over 3,000 videos in a single quarter, allowing Novelis to efficiently train its global employees.

Novelis, Inc