Case Study: Merck KGaA accelerates multilingual video communication with Synthesia

Merck KGaA saves hundreds of hours annually with Synthesia

Merck KGaA, a global pharmaceutical company, faced significant challenges in communicating and training its 60,000+ employees across dozens of countries. The process of translating and localizing content was slow and expensive, often taking months or even years to deliver messages and training materials in multiple languages. Merck turned to Synthesia's AI video platform to find a solution.

By implementing Synthesia's centralized and GDPR-compliant platform, Merck empowered all employees to create video content. The solution dramatically reduced production time from months to days and saved hundreds of hours annually. It enabled the simultaneous launch of content in nine languages, increased engagement, and unlocked unexpected uses across the organization, from executive conferences to field team communications.

Merck KGaA