Case Study: Justdiggit scales farmer training and regreening education with Synthesia

Justdiggit reaches 25,000+ farmers with Synthesia

Justdiggit, an organization focused on regreening degraded land in Africa, faced the challenge of scaling its in-person agricultural training to reach millions of farmers across different languages and regions. Their traditional methods were slow and could not adapt easily to local dialects. To extend its impact digitally, Justdiggit turned to Synthesia's AI video platform to create scalable and localized training content.

Using Synthesia, Justdiggit generated AI presenter-led videos that could be quickly translated and adapted without costly reshoots. This solution allowed them to rapidly expand their training programs. As a result, Justdiggit reached over 25,000 farmers in just over a year and was able to quickly localize content for new regions like Kenya, significantly accelerating their mission.

Justdiggit