Case Study: Zoom accelerates training video production by 90% with Synthesia

How Zoom accelerated training video production by 90%

Zoom, the all-in-one intelligent collaboration platform, needed a faster way to train more than 1,000 salespeople on product sales techniques. Its instructional designers and subject matter experts spent too much time recording training videos, often needing multiple takes, and any update meant re-recording the entire video. Zoom turned to Synthesia for AI video creation to make training content more efficient and scalable.

With Synthesia, Zoom’s team can upload scripts, choose avatars, add scene details, and generate training videos that are then integrated into tools like Rise 360 and Storyline. The results were significant: instructional designers create videos 90% faster, producing content in under an hour, Daye created 200+ micro videos in about six months, and subject matter experts save 15–20 hours per month. Zoom also reported monthly cost savings of about $1,000–$1,500 per employee.

Zoom

Daye Collier

Senior Instructional Designer