Case Study: Ocado Group turns employees into video creators with Synthesia

How to turn every employee into a video creator

Ocado Group, one of the world’s largest online supermarkets and operator of automated fulfilment centres, needed a faster, more scalable way to create customer training content. Their team wanted to produce engaging video-based onboarding and training materials, but traditional video production was too costly, hard to localise, and difficult to update as operations changed.

Using Synthesia’s AI video creation platform, Ocado enabled anyone on the team to create training videos with branded templates, scripts, avatars, voices, and localised versions in multiple languages. With Synthesia, the team created 450+ videos in a year and localised training content into 4 languages, helping Ocado scale training more efficiently across new markets.

Ocado Group

Rob Shaw

Digital Learning Specialist