Case Study: International Financial Services Company scales AI video creation with Synthesia

How to drive innovation in large organisations

International Financial Services Company, a large US-based financial services enterprise, wanted to scale AI-powered video production across its organisation. Its innovation center was looking for a simple, intuitive way to create high-quality videos at scale without the complexity of traditional production.

The company implemented Synthesia’s AI video creation platform to build training videos, multilingual content, AI-avatar explanations, and internal business updates. With Synthesia, the team quickly created proofs of concept, over 10 business units showed interest, and more than 4 business units adopted the platform into their workflows, saving time and money while improving scalability.