Case Study: Grünewald Consulting increases response rates with Synthesia AI video

How to 2x response rates with AI video

Grünewald Consulting, an executive search firm in Germany, needed a better way to stand out in a crowded recruiting market. Traditional outreach via email, social media messages, and cold calling was producing lower response rates, and the team wanted a more personal, human way to engage candidates. They turned to Synthesia to create AI-powered recruiting videos.

With Synthesia, Grünewald Consulting built a scalable video outreach process using custom avatars, editable templates, and multilingual localization. The results were strong: response rates increased by 200%, up to 60% of prospects replied, the number of candidates submitted for consideration rose by 30%, and the team was able to send 125+ personalized videos every week.

Grünewald Consulting

Cedric Schütz

Managing Director