Case Study: Spirit Airlines decreases employee support inquiries with Synthesia AI video

How Spirit Airlines decreased phone support inquires by 76% with AI video

Spirit Airlines, a large U.S. airline operating 600+ daily flights and employing 13,000 people, needed a better way to communicate benefits, wellness, and leave policy updates to a dispersed workforce. Traditional text-based communications were not engaging enough, especially for employees on the go, and self-recorded videos were too hard to update at scale.

Using Synthesia’s AI video platform, Spirit Airlines turned written policy updates into editable video drafts, then distributed them through email, the employee app, and the intranet. The result was a 6x increase in video engagement, 326 hours of content viewed, and a 76% decrease in employee support inquiries by phone, with nearly 300 videos created for ongoing communications.

Spirit Airlines

Stephanie Diaz

Director Health & Wellness