Case Study: Modern Canada achieves 90% faster video creation with Synthesia

How Modern Canada’s video creation went from weeks to hours

Modern Canada, an established leader in commercial cleaning with a 500+ franchisee network across Canada, needed a faster and more consistent way to create training and communication videos for its LMS. Working with external agencies had made video production slow, expensive, and inflexible, often taking 3 to 4 weeks per video and costing $5,000 to $8,000 or more, with little room for edits or personalization.

Synthesia enabled Modern Canada to bring video creation in-house using AI avatars, voices, and easy script-based generation. With Synthesia, the team cut production time by 90%, saved about $6,000 per video, and created 100+ videos in its first six months, while also gaining faster revisions, better pronunciation support for English and Canadian French, and more scalable, branded content.

Modern Canada

Thomas Daigle

Director, Franchise Business Development – West