Case Study: Infinite Peripherals achieves 35% more meetings at a trade show with Synthesia

How IP booked 35% more meetings at a trade show

Infinite Peripherals, a mobility and payment solutions provider for major Fortune 100 brands, needed a faster way to create tailored trade show content for Modex. The team wanted to book more meetings with booth visitors, but traditional video production was too slow and costly to deliver four role-specific explainer videos in time.

Using Synthesia, the team quickly created four personalized explainer videos with different AI avatars by writing short scripts and building the videos in the platform. The result was a 35% increase in meetings booked, 40% more views on the explainer videos, and four high-quality videos produced in just 48 hours instead of the 30 days conventional production would have taken.

Infinite Peripherals

Tolgar Alpagut

Vice President of Marketing